Nowadays, there is a lot of talk about the benefits of marketing automation for medium and small businesses. We have chosen 4 advantages, which our customers who have successfully implemented automation, consider the most important.
This article will be especially useful for those who have not yet implemented Marketing Automation and continue to work with different, not united on the same platform digital tools. And also for those who are still conducting traditional, non-automated marketing campaigns on the Internet.
So, what does the automation of marketing in business do?
Eliminates cold calls
Automated marketing will provide your sales team with a flow of qualified and heated leads. This will increase the efficiency and effectiveness of your telephone sales, as you will focus only on potential customers who are really interested in making a purchase.
Marketing automation accompanies your potential customers until they are ready to buy – with the help of tracking and preheating tools – and sets up automatic filters that lead the way through the entire sales funnel. When your sales call potential clients, the client will already know your company, goods and services well.
At the same time, your sales will have information on the interests and preferences of such a client.
Reduces the selling process
Imagine you did a study to determine who your potential buyers are. After an active search and engagement, you were able to start communicating with a potential customer. Over time, you have been able to gain enough confidence in the customer to offer your company’s products or services.
And the client answers after all this: “You know, I need to think… To be honest, sometimes the seller’s “no”, which was voiced at an early stage of the sales process, is more useful – at least you know the real state of affairs. Time is a very valuable asset, and one of the main advantages of marketing automation is that marketing automation reduces the sales process.
Pushes the maximum out of the email newsletters
Staying in touch with your leaders and customers is very important for every business. One of the most important tools for online communication is email newsletters. But mass and frequent emails may not work.
With the help of the Internet marketing automation service, small and medium businesses can personalize the content of email newsletters so that the letter best meets the interests of the subscriber. You can also automatically create segmented subscriber lists.
And with the help of tracking tools, you can program the best time to communicate and determine what type of messages you want to send is the most effective.
By the way, did you know that GetResponse has a unique “Perfect Time” feature that allows our service to program the best time to send messages and automatically increase the opening rate of your emails?
Unites marketing and sales teams
Your sales team will now spend more time focusing directly on sales, and your marketing team will have more tools and resources to measure and improve marketing campaigns and activities.
The two teams will use the same marketing automation platform, joining forces to achieve their goals. And it will increase the income of small and medium businesses, especially if you work in B2B sphere.
For example, according to SiriusDecisions’ research, companies’ marketing and sales teams are closely linked and growing by 24% faster.
Thus, with the help of Marketing Automation, small and medium-sized businesses can more effectively conduct various marketing campaigns, constantly converting the leaders into customers. At the same time, you will have the opportunity to optimize time and resources, as well as increase revenues through better coordination of marketing and sales teams.